Industry News | April 15, 2009

Pizza Hut Cashes in on Tax Day

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April 15, the day that federal income taxes are due, can be one of the most nerve-wracking days on the calendar. The last minute scramble to fill out forms can leave everyone searching for a little relief once the taxes have been filed.

For hungry number crunchers, Pizza Hut is suggesting the PANormous pizza.

The PANormous pizza is 40 percent bigger than a large Pizza Hut Pan Pizza and can be enjoyed by tax filers for only $10, including one topping per side. Each box of PANormous pizza delivers 16 mouth-watering slices of pizza, featuring a golden crust that is crispy on the outside and soft on the inside.

"We know everyone is looking for ways to make their money go further, which is why Pizza Hut's biggest pan pizza ever is the perfect size for a generous dose of tax filing relief," says Brian Niccol, chief marketing officer of Pizza Hut.

"PANormous is a great deal on a great tasting pizza no matter how you slice it."

According to the Internal Revenue Service, the average tax return this year is $2,811 - up nine percent from a similar period a year ago. Here are some tasty uses for those expecting a $2,811 return:

* Tax filers can throw a party and feed 562 friends PANormous pizza.

* Pasta lovers can enjoy an order of Pizza Hut's Tuscani Pastas Lasagna, including 5 breadsticks, three times each week for a year.