Industry News | January 20, 2000

Pizza Hut Celebrates Big New Yorker Anniversary

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Fans of The Big New Yorker Pizza from Pizza Hut have something to sing about. To celebrate The Big New Yorker Pizza's phenomenal success during its first year of introduction, the company is giving consumers a free, custom CD from CDNOW with every order of The Big New Yorker Pizza. More than 70,000,000 of The Big New Yorker Pizzas were sold in just twelve months, making it the most successful new product introduction in Pizza Hut history.

"We wanted to thank consumers in a big way," said Randy Gier, chief marketing officer, Pizza Hut.

"As of January 23, 2000, when consumers order The Big New Yorker Pizza, they'll not only get pizza, they'll also get an access code that gives them the power to create a personalized CD of their favorite music from a selection of top recording artists in the music industry from CDNOW," said Gier.

Jason Olim, President and CEO of CDNOW said, "This is an unprecedented promotion to offer millions of pizza fans and music fans the chance to make a free custom CD and experience one of the most innovative ways to get music over the Internet."

Every purchase of The Big New Yorker Pizza from January 23-February 20 will contain a CD sleeve with a personal access code inside (while supplies last). Consumers use the personal access code when they visit www.cdnow.com/pizzahut , a popular music destination on the Internet. Music fans can choose from top artists including: the Dixie Chicks, Chemical Brothers, Fatboy Slim, Sixpence None The Richer, Steve Wariner, B.B. King, Al Green, Dave Koz and Sarah Brightman, with over 200 selections from more than 70 artists available.

Also included in the selection is an unreleased song by one of today's hottest acts. CDNOW will ship the custom CD containing the customers' six musical choices free of charge within three weeks.

Television personality Carson Daly stars in the new :30 spot that will start airing on January 27, 2000 during primetime on network television.

The Big New Yorker Pizza is a large pie with a priced at $9.99 for a one-topping pizza (at most locations).

Pizza Hut, a division of Tricon Global Restaurants, Inc. (NYSE: YUM - news) is the world's largest pizza restaurant company, with more than 7,100 restaurants and delivery units in the United States and more than 3,000 units in 86 countries. Those hungry for more information can go to the Pizza Hut home page at www.pizzahut.com .

CDNOW, Inc. (Nasdaq: CDNW) is the online music destination offering more then 500,000 music and entertainment-related items, including CDs, DVDs, videos, cassettes, vinyl albums, custom CDs and music downloads, as well as music samples, album recommendations, a vast library of interviews and reviews from top music writers, music news from allstar News, and access to emerging artists through Cosmic Music Network.