Industry News | May 29, 2009

Pizza Hut Courts Gamers

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Pizza Hut teamed with EA Sports to celebrate the launch of Fight Night Round 4 in stores on June 30th, with the "Rumble in the Ring Ultimate Fight Sweepstakes."

While fans gear up for the newest installment of the world's most popular boxing video game, they can head to pizzahut.com for a chance to win great prizes including a VIP trip for two to Las Vegas to see a championship fight.

Each day during the sweepstakes, which runs through June 27, fans can log on to pizzahut.com for a chance to "punch for the prize." In addition to the grand prize, fans have a chance to win a limited edition Fight Night Round 4 branded Xbox 360 video game and entertainment system and copies of the Fight Night Round 4 for the Xbox 360. Win or lose, every sweepstakes registrant receives a code to download free songs from the game's soundtrack.

Pizzahut.com is the place for Fight Night fans to step into the ring as they await the arrival of Fight Night Round 4. Before they enter the sweepstakes, boxing buffs can watch exclusive footage from the game online. And when customers order your favorite pizza, pasta, or wings from Pizza Hut during the sweepstakes by phone or online at pizzahut.com, they'll receive a coupon good for $5 off Fight Night Round 4 plus free shipping exclusively from EASTORE.com (www.EASTORE.com/pizzahut).