Industry News | October 15, 2008

Pizza Hut Debuts Facebook Ordering

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Pizza Hut is unveiling a new application for Facebook Platform, making it the only national pizza chain to offer the ability to order delivery food without ever leaving the popular Web site.

"We are moving fast to put our online customers in charge--any way they want to order from us, we'll be there for them," says Bob Kraut, vice president of marketing communications. "Facebook is the next logical step for Pizza Hut. As Facebook's popularity grows among younger socially connected consumers we have the opportunity to provide a pizza experience they will love--our convenient ordering combined with Facebook's relevance."

The new application, named "Pizza Hut Interface," integrates with Facebook's main commerce system. The application allows registered pizzahut.com users to browse the full Pizza Hut menu without leaving Facebook, and remembers your favorites for quick re-orders.

In conjunction with the debut of Pizza Hut Interface, Pizza Hut will unveil a redesigned page on Facebook, where Facebook users can download the application and add Pizza Hut to their collection of favorites. This allows Pizza Hut fans to stay abreast of the latest news, promotions and deals from Pizza Hut, while posting their favorite Pizza Hut-related stories, photos and videos.

To celebrate the launch of Pizza Hut Interface, Pizza Hut will be giving away $50 Pizza Hut gift cards to some new friends. Any Facebook user that becomes a Pizza Hut "fan" will be entered for a chance to win a $50 Pizza Hut gift card. One lucky fan each week will receive a gift card through December 31, 2008.