Industry News | November 16, 2007

Pizza Hut Debuts New Double Deep Pizza

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Pizza Hut announced today the introduction of Double Deep Pizza, with double the toppings and 50 percent more cheese*. P>“As we head into the holiday season, we know families will be busy entertaining, so our pizza chefs have cooked up a new delicious, flavorful pizza that’s sure to please a crowd,” said Brian Niccol, Pizza Hut CMO. “Double Deep Pizza is abundantly topped for big appetites.”

Double Deep Pizza is the focal point for a new advertising campaign that will debut nationally November 25. The ads include the classic BeeGees pop tune, “How Deep is Your Love” as the background music to illustrate a customer’s love for Double Deep Pizza.

In select markets, customers will have a chance to win double prize packages by calling in to their local radio station when they hear a Pizza Hut commercial played back-to-back on-air. Additionally, customers will be encouraged to sing their rendition of “How Deep is Your Love,” to win prizes during special events in several markets.

The new Double Deep Pizza is available for a limited time beginning November 18 for $12.99 with three recipes: Supreme, Meaty and Veggie. Orders for Double Deep Pizza are accepted at local restaurants and online at pizzahut.com for delivery or carry out.