Industry News | May 20, 2011
Pizza Hut Goes App-Crazy
Craving your favorites from Pizza Hut? There are now multiple apps for that. Pizza Hut announced free mobile ordering applications for the Android smartphone and the Apple iPad, as well as an updated version of its award-winning Apple iPhone app.
The app trio makes Pizza Hut the leader in points of access among national pizza chains and continues the company's commitment to utilizing digital and social media tools to get customers their favorites faster and easier than ever. Pizza lovers hungry for the latest in Pizza Hut digital innovation can visit pizzahut.com/apps to download the apps.
"We launched the pizza category's first ever iPhone app in 2009 and knew immediately that mobile ordering was the future of the pizza business," says Baron Concors, chief information and digital officer at Pizza Hut. "The success of our iPhone app has sparked users of other platforms to clamor for their own way to order from Pizza Hut. We've heightened consumer engagement by observing our customers' digital lifestyles and making our food easily available to them on their preferred platforms. And we'll continue to evolve as they do."
Each of the new apps take mobile ordering to a new level, with options that expand on the capabilities of the original Pizza Hut iPhone app. These new features include: Full Pizza Hut menu offering all pizzas, pasta, WingStreet wings, drinks, sides, and desserts; guest checkout allowing customers to order without signing in; orders automatically saving to a customer's account for easy reordering; most popular items section providing quick and easy access to a customer's Pizza Hut favorites; specials section providing updates on new products and deals; and ability to add credit card options without creating an account for easy checkout.
Pizza Hut Android App
The Pizza Hut Android app includes the same features as the successful iPhone app, with updated menu and payment features that make ordering Pizza Hut favorites from the Android fast and easy.
Pizza Hut HD App for the iPad
Also a first in the national pizza category, Pizza Hut's iPad app allows customers to tap, tweak, twist, and flip their way to their favorites using the trendiest digital platform on the market. The deliciously sleek design features crisp product images and an entertaining pizza builder that makes ordering Pizza Hut more enjoyable than ever. The iPad app also features adjustable button functionality that lets customers choose their favorite way to interact. It is available for 4.0 iOS and higher.
Pizza Hut iPhone App 2.0
Shortly after its launch in 2009, the Pizza Hut iPhone app became one of the most talked-about branded applications in the Apple universe. The app has been downloaded nearly 3 million times, captured two Mobile Marketing Association awards and was named the No. 1 Branded Mobile Application of 2009 by Forbes Magazine. The new iPhone app includes the same functionality and ease that made it a winner in 2009, but has received a facelift to include the ordering options, full menu, and checkout capabilities now available in the complete lineup of Pizza Hut mobile apps.
Activity in the Pizza Hut mobile world doesn't end there. The digital team is developing a mobile ordering app for the Windows Mobile 7 smartphone and enhancing the mobile website for easier ordering. Pizza Hut plans to launch both later this year.
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