Industry News | March 15, 2010

Pizza Hut Hopes For A Big NCAA Tournament Upset

Bookmark/Share this post with:
Email this story Email this story
Printer-friendly versionPrinter-friendly version

Read More About

Every March, the search goes on for the ultimate basketball upset. Since 1985, 100 men's college basketball teams earning the No. 16 seed have battled No. 1 seeds. All 100 have come home in defeat. It would take one of the greatest upsets in sports history for a No. 16 seed to pull off that stunning victory and create an all-time favorite sports moment.

Pizza Hut is prepared to reward the first school to secure the upset of a lifetime in this year's men's college basketball tournament. And the spoils won't just go to the players and coaches; the entire campus will get a piece of the action.

If a No. 16 seed defeats a No. 1 seed, students can get ready for the biggest pizza party they have ever seen. Pizza Hut will give away 10,000 free slices of pizza to currently enrolled students and active faculty members at the lucky No. 16 seed school before the academic year concludes. Redemption details will be publicized at the winning school after the upset.

"An underdog upset of this level would become a favorite in sports history and should be awarded with free pizza from Pizza Hut," says Brian Niccol, Pizza Hut CMO.

Also, in support of all hungry basketball fans, right now Pizza Hut is offering any pizza for $10. Fans can order any size pizza, with any crust and any toppings for $10. The only exceptions are that double toppings are not available on this $10 offer, and Stuffed Crust Pizza is available for an additional charge. The Pizza Hut $10 offer will be available for a limited time and no coupon is required.