Industry News | September 30, 2002

Pizza Hut Introduces Chicago Dish Pizza

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It took just eight years to land a man on the moon, five to discover a cure for polio and four to paint the Sistine chapel. But it took Pizza Hut, Inc., more than 10 years to perfect an authentic Chicago-style deep-dish pizza.

The Chicago Dish Pizza debuted nationally on September 27, and it marks the first time Americans across the country will be able to get their hands on -- and forks into -- an authentic Chicago-style pizza.

"The Chicago Dish Pizza is the first true Chicago-style pizza available nationally, and with the speed people expect from a Pizza Hut restaurant," said Leah Evans, senior vice president of research and development. "This is the pizza everyone has been waiting for. It took more than 10 years to get it right," she added.

Developing an authentic Chicago-style pizza that can be delivered quickly to table or door has been the holy grail of the pizza segment. Because real Chicago-style deep-dish pizza is so massive, it can take up to 45 minutes to prepare and cook. But, after years of development, the Pizza Hut team cracked the code. The company even has a patent pending on certain aspects of the pizza-making process.

The Chicago Dish Pizza is priced at $11.99 in most markets, with up to three toppings or specialty combinations.