Industry News | December 1, 2010

Pizza Hut Lights Up New Promo for Cheesy Bites Pizza

This season, the holiday lights will be hung with care in hopes that Pizza Hut's Cheesy Bites Pizza soon will be there. Pizza Hut is announcing the search for America's favorite holiday light displays in honor of the return of Cheesy Bites Pizza, a pizza surrounded by 28 pullable, poppable, dippable cheese-filled bites.

Pizza Hut invites wizards of wattage to upload photos of their holiday light creations—anything from an acre-long display to a well-lit condo balcony—to social.PizzaHut.com for the chance to win the grand prize: Pizza Hut will reimburse the winner's December electric bill, up to a maximum of $500, and provide enough Cheesy Bites Pizza to light up the night with a $100 Pizza Hut gift card. As an added reward, the first 50 submissions also will be rewarded with a $12 Pizza Hut gift card.

"Christmas lights are one of our favorite holiday traditions," says Chris Fuller, social media director at Pizza Hut. "At Pizza Hut, we want to reward the people who craft the most original, most creative, most fun car-stopping light shows with one of our original creations, Cheesy Bites Pizza. Only Pizza Hut can give you the fun of pizza surrounded by 28 pullable, poppable, dippable cheese-filled bites. Just like the best lights in your neighborhood, this pizza is really second-to-none."

Pizza Hut will showcase photo submissions on social.PizzaHut.com for all to enjoy.

Illumination impresarios can enter their masterpieces by visiting social.PizzaHut.com and uploading a photo of their festively lit home. Pizza Hut will accept entries from November 30 to December 13.

Pizza Hut's Cheesy Holiday Lights Judging Committee will judge submissions on originality, creativity, and fun to select five finalists. Online voting to select the grand prize winner will take place on social.PizzaHut.com December 17–21. The grand-prize winner, as determined by online voting, will be named on or by December 23.