Industry News | October 19, 2009

Pizza Hut Receiving Help From Cowboys Receiver

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For the third consecutive year, wide receiver Roy Williams of the Dallas Cowboys is teaming up with Pizza Hut to help take a bite out of world hunger. The football player will catch passes thrown by fans at a Dallas-area Pizza Hut, 9550 Dallas Parkway in Frisco, on October 19 from 4 to 6 p.m., in exchange for donations to the World Food Program.

"Too many people in the world go to bed hungry," Williams says. "We can all be team players to help end world hunger, and I'm inviting the great fans of Dallas to join my team to make a difference."

At the "Giving for Receiving" event, Williams will attempt to break the "single season receiving record" in one day with the help of Dallas residents. For a $5 donation, kids ages 12 and younger are invited to throw a pass to Williams and take home a signed mini football. For a $40 donation, adults will be able to show off their best "Hail Mary" pass and receive an autographed regulation sized football. (Only merchandise purchased for donation at event is eligible for Roy Williams' autograph.) Every dollar raised at the event will feed four children in critical need.

"We are thrilled that Roy Williams is on board for the third year to lead the charge for a very worthy cause," says Scott Bergren, Pizza Hut president and chief concept officer. "Pizza Hut's goal this year is to spread the word about what can be done to help feed the hungry and motivate people to take action to help the fight [against] world hunger. The generous support of our customers and guys like Roy help us deliver meals to those in most need through the World Food Program."

During last year's program, Williams challenged three other professional football players to see who could raise the most money for hunger relief at in-restaurant fundraisers. The friendly competition raised more than $15,000 for the World Hunger Relief campaign.

In 2007, Williams raised $10,000 for the World Hunger Relief campaign after delivering pizzas for Pizza Hut in Detroit. The wide receiver publicly commented that he didn't tip pizza delivery drivers as he was unsure of the protocol. Pizza Hut challenged him to walk in the shoes of a driver and Williams graciously obliged raising money for charity in the process.

World Hunger Relief supports the United Nations World Food Program (WFP) and other hunger relief agencies. More than 36,000 company and franchised restaurants located in more than 110 countries will be participating, including Pizza Hut and other Yum! Brands, including KFC, Taco Bell, Long John Silver's, and A&W All-American Food.