Industry News | June 18, 2013
Pizza Hut Rolls Out Firebaked Flatbread Pizzas
Pizza Hut, one of the world's biggest pizza chains, is rolling out Firebaked Style Flatbread Pizzas. Flatbreads, available in the U.S. only, include a slightly crispy "wood fired-style" crust, high-quality cheese, and toppings that extend right to the edges. The Flatbreads come six to a box, and can be topped three different ways with up to three toppings each, all for $11.99.
"We wanted to give our fans a lighter crust experience that doesn't skimp on flavor and believe we've delivered that with our Firebaked Style Flatbread Pizzas," says Kurt Kane, CMO at Pizza Hut. "We take pride in our food innovation chops. Our latest creation is yet another example of how we pay close attention to what consumers want and bring it to them in a very accessible, convenient, and value-focused way."
Firebaked Style Flatbread Pizzas join a list of crust innovations from Pizza Hut that includes the original Thin 'n Crispy, signature Pan, and legendary Stuffed Crust Pizza. Earlier this year, Pizza Hut launched Crazy Cheesy Crust Pizza, taking the concept of stuffed crust to the next level. Pizza Hut executive chef Wiley Bates III says the brand is known for menu innovations that push the envelope in terms of great taste, ingredients, and customer experience.
"Our food innovation team is encouraged to experiment and create recipes that change the way America consumes pizza," Bates says. "We didn't invent flatbread pizza, but Pizza Hut's Firebaked Style Flatbread Pizzas strike the perfect balance between a product that's hot given current food trends and one that delivers an eating experience that is perfect for our customers."
Firebaked Style Flatbread Pizzas are available online at PizzaHut.com and at all Pizza Hut locations nationwide for $11.99.
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