Industry News | March 17, 2014

Pizza Hut Rolls Out WingStreet Nationally

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Pizza Hut announced its WingStreet concept has been rolled out nationally, now present in more than 5,000 restaurants across America. Starting today, customers can get an order of eight WingStreet wings with choice of any sauce starting at $5 and have them delivered.

The award-winning WingStreet wings are kitchen-fried and tossed with a choice of one of eight sauces to give customers a wing joint–quality experience from America’s largest pizza chain. The sauce flavors include Buffalo Mild, Buffalo Medium, Buffalo Burnin’ Hot, Spicy Asian, Spicy BBQ, Honey BBQ, Lemon Pepper, and Garlic Parmesan. Consumers can also choose from several varieties of wings including Traditional, Bone-Out, or Crispy Bone-In.

“People are serious about their wings, and the pizza category as a whole has not delivered a quality chicken product that consumers demand,” says Jared Drinkwater, senior director of marketing for Pizza Hut. “But that all changes now that our WingStreet wings are available in more than 5,000 Pizza Hut restaurants nationwide. We pride ourselves in being the only national pizza chain to offer delicious, kitchen-fried chicken wings with a variety of sauces that live up to what wing lovers want. And the fact that we’ll deliver them to your door sets us apart from even the most respected wing joints in America.”

Sportscaster and radio host Scott Van Pelt stars in the brand’s new ad campaign that features wing experts in many forms. In addition to starring in commercials, Van Pelt is helping Pizza Hut and WingStreet rally support of the brand’s so-called “winged” team challenge during the men’s college basketball tournament. If a “winged” team takes home the title on April 7—that’s any team with a nickname or mascot with wings—consumers can come to participating locations to carry out a free sample four count of WingStreet wings on April 10 between 1–4 p.m.

With the challenge in place, wing aficionados and basketball fans could be in luck, as the first ever tournament title winner in 1939 boasted a wing mascot, as did last year’s champion. This year there are 12 “winged” teams in the field, including several title contenders.

“I do this for a living, and I can tell you that there is a decent chance that a ‘winged’ team is cutting down the nets on April 7 in Dallas,” Van Pelt says.

Throughout the tournament, Pizza Hut is also making daily free deliveries of WingStreet wings to select fans who tweet @PizzaHut using the hashtag #WingsDelivered. More details about the sweepstakes will be announced soon.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.