Industry News | January 14, 2014
Pizza Hut Sets Record for Digital Orders
Just two weeks into 2014, Pizza Hut set two digital sales records. The first two Fridays of the year have earned the company the two biggest days in company history for sales received by a method other than traditional phone calls.
Roughly 40 percent of all transactions occurred digitally from January 1–10, with select markets surpassing 50 percent. Pizza Hut offers a broad suite of digital ordering options in the pizza category, including mobile site, Android app, iPhone app, Windows app, iPad, Xbox 360, and PizzaHut.com.
“We’re dedicated to providing pizza lovers with the most convenient ways to order Pizza Hut pizza, and if the start to 2014 is any indication, we’re succeeding in this mission,” says Carrie Walsh, chief marketing officer for Pizza Hut. “Technology is playing a bigger and bigger role in the lives of our consumers, and we want to meet them where they are, and where they are right now is online and on mobile devices.”
Earlier this year, Pizza Hut celebrated the 20th anniversary of its first-ever online order by rewarding fans with 50 percent off large and medium pizzas when ordered online and joining the company’s “Hut Lovers” loyalty program. The company reintroduced the original digital hub, PizzaNet, which debuted in 1994, and released a video that showcased a timeline of digital breakthroughs for the company over the last 20 years. Those breakthroughs include advance online ordering, mobile apps, Xbox 360 app, and 11 million Facebook fans, a feat the company most recently achieved. Pizza Hut also unveiled recently that they surpassed $1 million in sales in less than four months via Xbox 360.
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