Industry News | February 4, 2013

Pizza Hut Unveils Big Pizza Sliders, Offers Free Samples

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Last week, Pizza Hut announced that after "Hut" was heard on the gridiron during the Big Game in the Big Easy, it would conduct a massive giveaway of its next big pizza innovation. The drama ended early as TV viewers clearly heard the famous "Hut" during the second set of downs, unleashing a massive consumer event by providing free product at participating Pizza Hut restaurants nationwide. 

From 4-7 p.m. local time on Tuesday, February 5, customers can get a free taste of the latest and greatest from Pizza Hut: Big Pizza Sliders. The giveaway is for carryout or dine-in only.
 
"The 'Hut' call came early and was loud and clear during the Big Game, and now we're ready to come through on our promise and activate one of the largest product giveaways in Pizza Hut history," says Kurt Kane , CMO, Pizza Hut. "America now has a chance to get a free taste of our new Big Pizza Sliders, and on Tuesday we look forward to providing yet another Make It Great moment for our fans."
 
Made with signature Pizza Hut Pan Pizza dough, these mega mini pizzas come nine to a box for $10 or three for $5 and are all about customization. Customers can choose up to three different recipe combos with up to three toppings each. Pepperoni and cheese Big Pizza Sliders will be sampled on Tuesday.
 
Big Pizza Sliders were introduced to America during the CBS pre-game show on Sunday just minutes before kickoff. Customers can get theirs at Pizza Hut restaurants nationwide and online at PizzaHut.com.
 
For the launch of Big Pizza Sliders, Pizza Hut is adding to the innovation by teaming up with Dr Pepper and Virgin Gaming to amplify the entertainment value that will make it great. Consumers who purchase any soft drink in-store or online receive a gaming piece directing them to log on for the chance to redeem multiple prizes and be automatically entered for a chance to win the ultimate gaming experience with a trip to E3 this spring.