Industry News | November 3, 2008

Pizza Hut's Cardless Gift Cards

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Pizza Hut is unveiling new eGift Cards, which may be purchased, shared, and redeemed entirely online--there is never a need for a plastic card.

"Our gift card business has been growing rapidly," says Bob Kraut, VP of Marketing Communications for Pizza Hut. "We are expecting to hit one million in sales with our eGift Cards this holiday season."

Customers looking for a hassle-free way to send a gift can seek shopping solace in the new eGift Card. To order, gift-givers just need to visit Pizza Hut's Web site to select a theme for their card, select an amount to give, fill in a personalized message, and provide the recipient's information. Instantly, the recipient will receive an e-mail with a personalized, animated card and a message that they have been given a Pizza Hut eGift Card.

The cards may be redeemed just like any Pizza Hut gift card--online, in-store, or by phone. Additionally, the gift-giver may choose a date for the eGift Card to be sent to the recipient. Orders may be placed up to 90 days in advance. There are more than 22 gift card themes to choose from covering occasions such as birthdays, congratulatory, appreciation, holidays, and more.

"Never before have we been able to offer a quicker, easier way to gift a pizza," Kraut says. "As a company that strives to stay on the leading edge of online innovation, we're proud to be the first in the category to offer eGift Cards. The Pizza Hut eGift Cards are a great way to cheer up a homesick college kid, welcome a new neighbor or send pizza 'pick-me-ups' to friends."