Industry News | July 20, 2011
Pizza Patrón Brings Home the Chorizo
For a limited time, July through September, Pizza Patrón is offering the Toluqueña pizza, featuring a three-meat combination of pepperoni, ham, and the company's new chorizo.
Pizza Patrón is well known for its Hispanic customer focus, and the Toluqueña pizza is a part of Pizza Patrón's strategy to bring a piece of home to its foreign-born customers, and to transport adventurous Americans across the border with the unique flavors of Mexico and Latin America.
"We took the popular U.S. three-meat pizza concept and inserted a true Latin flavor," says Andrew Gamm, brand director for Pizza Patrón. "Our Toluqueña pizza spotlights our new chorizo, which was developed to adhere to the quality standards of Toluca, Mexico, known worldwide for its chorizo."
In 2010, residents of Toluca, Mexico made the world's longest chorizo sausage measuring one kilometer which is over half a mile in length, according to CBS news.
The Toluqueña pizza is available for $6.99 for the extra large pizza familiar (family size). The pizza comes with a free side of jalapeños.
The Toluqueña pizza comes after the company's announcement that it will begin to carry the new chorizo as a permanent addition to its menu in all of its locations. The chorizo, which combines authentic Mexican and Latin American tastes, was released on July 1 after two years of development. Though the chorizo has been out for a short time, it has already become a hit for the brand.
"The word from our franchise partners is that the Toluqueño pizza is off to a better than expected start," Gamm says. "The option to top your pizza with chorizo has been a hallmark of Pizza Patrón for years and this new recipe gives our customers, particularly our foreign-born ones, exactly what they have been asking for."
The Dallas-based pizza chain recently opened its 100th retail location and plans to focus on expanding its retail footprint in new markets through franchising.
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