Industry News | July 14, 2010
Pizza Patrón's Día del Patrón is Coming Back
The Dia del Patrón promotion features the company's 12-inch medium Amigo Pizzas with one topping priced at $2.99 each—with no limit on purchases. The offer will run in every location for two months, July through August, available to customers every Monday, Tuesday, and Wednesday.
"Last Summer, we saw a huge increase in sales and traffic at our locations due to this incredible offer," says Andrew Gamm, brand director for Pizza Patrón. "It was developed as a weekly customer appreciation day, but the response was so good, we expanded the offer to three days per week and ran it for several months. Customers love a good deal, and with Día del Patrón, they get the best pizza offer in the industry."
The chain credits the popular Dia del Patron promotion for attracting many new customers and strengthening its relationship with existing customers.
"This value is unprecedented in the industry, and it allows us to give back to the community that we serve," says Guillermo Estrada, president of Pizza Patron. "Our mission is to offer the best food at the best price to our customers and this is made possible by the extraordinary group of team members, franchisees, and employees that live this promise daily in every Pizza Patrón restaurant.”
Food & Beverage
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