Industry News | August 30, 2012
Pizza Patrón's New LTO is One of a Kind
Having concluded successful market testing, Pizza Patrón announced that it will roll out its new La Choriquezo pizza for a limited time only.
Based on a well-known traditional appetizer from Latin American countries, La Choriquezo pizza is a product customers can only find at Pizza Patrón. The recipe includes real mozzarella cheese, smoky chorizo sausage, and fresh-sliced onions on a base of Pizza Patrón’s original spicy ranch sauce. Every La Choriquezo pizza comes with a free side of jalapeños.
“Our La Choriquezo pizza was very successful in our market tests,” says Andrew Gamm, Pizza Patrón brand director. “We saw traffic increase as much as 15 percent in our test stores in response to the product.”
The La Choriquezo will be offered in all Pizza Patrón locations nationwide from September 1 to December 31, at $7.99 for a large pie. Pizza Patrón is well known for its Hispanic customer focus, and the brand plans to add more Latin flavor options to its future menu mix through toppings and unique limited time product offers, Gamm says.
“As the leading Latino pizza brand, our customers want and expect to find authentic Mexican and Latin American flavors here that they cannot get at traditional pizza outlets,” he says. “Unique Latin recipes are among the things we do best and it keeps our customers coming back with frequency.”
Food & Beverage
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