Industry News | January 8, 2007

Pizza Patron Accepts Dual Currency

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Pizza Patrón announced today that it would be accepting Mexican pesos as well as U.S. currency at each of its 59 locations nationwide. The Pizza por Pesos™ program goes into effect immediately, and is scheduled to run until the end of February 2007. The timetable may be extended depending upon the needs of their core Hispanic customer base.

“Many of our customers travel back and forth to Mexico regularly, and sometimes they end up with pesos left over,” said Ernesto Alonso Hernandez, director or restaurant operations for Pizza Patrón Inc. “We have always welcomed our people, and now we also welcome the currency of our homeland. We want to make Pizza Patrón a better choice for our customers than any of our competitors.”

The program will be supported by in-store graphics and displays that feature the flag of Mexico as well as the message “Bienvenido Paisano” (Welcome Countrymen).

Pizza Patrón is the only national pizza franchise to offer a 15-inch large ready now pizza for $4.99, part of their Lista® (ready now) line of menu items. The brand has always been committed to providing an affordable family meal, and now makes it even more convenient with the acceptance of Pesos