Industry News | July 1, 2009

Pizza Patron Expanding Quick-Serve Pizza Concept

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Latin pizza brand Pizza Patrón recently opened its second quick-serve pizza outlet in San Antonio. The restaurant is located on Zarzamora Street just west of downtown.

The new location opened for business June 8 and immediately rose into the company’s top three stores in weekly sales in its first week.

Pizza Patrón is advancing its quick-serve pizza concept to further merge fast-food to the pizza segment. The new restaurant is a standalone location that features three distinct points of service for customers: a drive-thru order menu with pick-up window, a walk-up order window, and a colorful lobby strategically developed with a retail environment.

“We work diligently to be innovative leaders in our industry, and we have a singular driving purpose—to do a better job serving our customers,” says Andrew Gamm, director of Brand Development for Pizza Patrón. “We learned a lot from the launch of our first [quick-serve pizza] location, and we are thrilled to be expanding this segment-changing concept.”

Pizza Patrón worked with Lincoln Ovens to develop the new “Fast-Bake” technology that can be added to any of the company’s existing impinger-style ovens. The new system allows for custom-made pizzas to be baked in just over three minutes, which decreases customer wait time and increases production capabilities.

The company hopes to add more quick-serve units in other markets soon and has developed models for custom-build projects, as well as existing pad-site remodels.