Industry News | June 3, 2014

Pizza Patron Launches Offer to Score with Soccer Fans

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With the 2014 fútbol season getting ready to heat up in Brazil, Pizza Patrón has created a pizza combo for fútbol game-watching parties and events, the “Any 3 for $6.99 each” offer. It will be available from June 1 to July 31.

The campaign, supported by out-of-home advertising and Spanish radio spots in select markets, will allow Pizza Patrón customers to pick any three large pizzas for $6.99 each.  Customers can choose from more than a dozen topping options, as well as Pizza Patrón’s marinara or Alfredo sauce bases.  The entire line of Pizza Patrón’s Favoritas del Patrón specialty pizzas, such as La Patrona and La Hawaiana, are also included in the deal.

“Our customers are huge fans of the big soccer games taking place this summer in Brazil," says Andrew Gamm, brand director for Pizza Patrón.  “We want Pizza Patrón to be a ‘must have’ part of the fútbol-watching experience, so we created a perfect game-day offer that’s hard to pass up.”

Also, starting on June 1, Pizza Patrón will be distributing free game schedule posters that contain coupons and also feature the ‘Score a Free Pepsi Glass’ offer.  Customers that add a 2-liter Pepsi product to their ‘Any 3 for $6.99’ combo will receive a collectable glass featuring one of six all-star soccer players.  The glasses feature Lionel Messi, Sergio Ramos, Oribe Peralta, Sergio Agüero, Clint Dempsey, and David Luiz.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.