May 23, 2013

Industry News | January 30, 2013

Pizza Patron Rolls Out New Pollito Chicken Offering

This month Pizza Patrón launches its new Pollito Chicken, breaded premium chicken tenders of 100 percent breast meat. The company expects to strike a chord with its core audience of foreign-born Hispanics with the new menu item, named after a famous traditional children’s song used in many Latin American countries to teach English.

As part of the promotion, the company developed floor graphics for each restaurant lobby.  The art is positioned in a conventional ‘hopscotch’ format and contains the most famous lines from the ‘Pollito Chicken’ song.  Many customers hum or sing the jingle while their kids cavort with the floor graphics.
 
“Our research has shown us that Pizza Patrón consumers recognize us for our unique Latin branding and flavors and want to see more of these options from us,” says Andrew Gamm, Pizza Patrón Brand Director. “It’s a real win for us when we are able to go deeper than product and price and connect with the hearts of our customers.”
 
Served ten pieces to an order, along with carrot sticks and a choice of Ranch or spicy Ranch dipping sauce, the new Pollito Chicken offering is value priced at only $4.99 every day. 
 
Pizza Patrón is headquartered in Dallas with 104 locations in eight states and more than 80 under development. Franchise opportunities, offering a proven system for hard-working franchisee candidates, are available in prime Hispanic markets throughout the country.