Industry News | November 16, 2009

Pizza Patron Stays at Home with Mavericks, Stars

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The 95-unit Pizza Patrón announced that it signed a multi-year contract extension with the American Airlines Center (AAC), home of the NBA's Dallas Mavericks and NHL's Dallas Stars. The new deal cements the collaboration that began in 2008.

The extension makes Pizza Patrón the AAC's exclusive pizza vendor through September 2015, with an option to extend the partnership at that time. The pizza chain recently unveiled its new Latin-themed concession environments to kick off the 2009-2010 season at the arena.

"I am very pleased to know that we will be a fixture at this world-class venue for years to come," says Andrew Gamm, brand director for Pizza Patrón. "We accomplished a lot during our first year, and we will continue to work hard to deliver the best possible food and service to each guest that visits the center."

The American Airlines Center recently completed a number of major new upgrades for the fall season, including the first and largest 1080 high-definition video replay system of any NBA or NHL facility in the U.S. Additionally, two new stadium-size video displays have been installed at both ends of the arena, and a new 360-degree LED display surrounds the interior of the arena bowl.

"We learned very early in our partnership with Pizza Patron that this is a company we want a long term relationship with. Their passion is contagious," says Joe Skenderian, vice president of business development for the AAC. "That passion translates into impeccable service of the highest quality product. In our business, that combination leads to increased sales."

Pizza Patron's AAC menu features seven-inch, personal deep-dish pizzas—an inch larger than what was previously offered in the arena—for $6.50, in cheese, pepperoni, or sausage. The chain also offers its BreadStix, QuesoStix, and Churros.