Industry News | July 23, 2014

PizzaRev Stakes Its Claim in Utah

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Away We Dough hosted the grand opening of Utah’s first PizzaRev, a build-your-own artisanal pizza concept that has earned a loyal following of Southern California fans. The new West Valley restaurant is the first of five franchise locations planned to open in Utah in the next six months.

Away We Dough LLC is part of William Tell Inc., based in Salt Lake City. The group owns and operates 18 Applebee’s and eight Famous Dave’s in Utah and Washington.

“The option to build your own pizza and have it ready in minutes is truly revolutionary,” says PizzaRev franchise partner, Jeff Meyer. “We’ve already received a warm welcome from the West Valley community and expect PizzaRev to flourish in the market; we have an aggressive expansion plan and will hire more than 200 full time and part time employees as we build out our five restaurants.”

The pizza assembly process begins with a friendly greeting from a PizzaRev “crafter” who assists each guest in customizing their personal 11-inch pizza. Construction starts with the crust selection, either original or gluten-free, each one pressed into a thin canvas from a homemade dough ball. Guests then choose from four signature sauces, including a savory organic marinara, a white alfredo, and a spicy-sweet barbecue. Finally, the pizza is completed with selections from an array of artisanal cheeses and more than 30 fresh ingredients, ranging from traditional favorites like pepperoni and ground beef to premium selections like sweet fennel sausage, Kalamata olives, basil, and arugula. Each pizza, no matter how many ingredients are selected, costs $7.99.

 

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