Industry News | August 31, 2010

Planet Smoothie Gets a New President

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Planet Smoothie LLC, owned by Petrus Brands LLC, named Bonnie Rhinehardt as its new president. Bonnie Rhinehardt assumed the role of president on August 23. As president of the Planet Smoothie brand, Rhinehardt will be responsible for overseeing all aspects of operations, customer service, marketing, distribution, and purchasing.

Rhinehardt has been in the hospitality business for more than 20 years. For the last 18 years, Rhinehardt was an executive with Hooters. Most recently, she was responsible for the Southern Division of Hooters, including 60 company-owned restaurants. Rhinehardt has vast experience in people development, team building, market development, community and charity involvement, as well as developing new programs that were responsible for top line sales growth and bottom line profits. She has also been involved in developing new positions and departments for support of these programs. During her time at Hooters, Rhinehardt received a number of awards.

"We are very excited to welcome Bonnie Rhinehardt to our executive Planet Smoothie team," says Petrus Brands CEO, Chris Morocco. "Adding Bonnie to our team gives us a solid foundation for operational excellence and superior customer service across the system. Her commitment to the community is also a perfect compliment to the Planet Smoothie brand."

"I am thrilled to be joining the Planet Smoothie team," Rhinehardt says. "My heart and soul has been dedicated towards operations and customer service for the last 20 years, and after meeting the Petrus Brands executive team, I knew it was the right fit. I am eager to jump in quickly and begin developing relationships with the Planet Smoothie franchisees."