Industry News | January 6, 2014
Planet Sub Creates Brand Hype with New Re-Branding Plan
Planet sub is taking its homemade bread and more than 45 sandwiches, wraps, soups, and salads to the MileHigh city as they prepare to open their first unit featuring a crisp, new architectural design and branding.
Their new Store, located just of the 16th Street Mall in Downtown Denver (1617 California Street), will feature new changes such as a website redesign; official rollout of the new logo and store signs, new architectural concepts, new menus and menu boards, and even the addition of environmentally sustainable building practices. The new build out includes beetlekill pine, reclaimed corrugated siding, a focus on in-store recycling, and also boasts local craft beers on tap.
What is not changing is the brands commitment to make each batch of bread from scratch, on-site
at each of their locations. “We believe that making our bread from scratch is something we don’t just want to do so we can make the claim, we truly feel that it creates a superior product. Bread making has been, and always will be central to the Planet Sub brand, and is the driving force behind the fanaticism that surrounds the product,” says director of marketing, Trevor Forssell. Other healthy menu options include full leaf romaine wraps and homemade gluten free bread.
Rocky and Michelle Joy, along with his son Ryan and wife Amanda are excited to be bringing the franchise to Colorado and as franchise owners they happy to have so much energy and excitement around the brand at the same time as their first location opens in Denver. The Joy Family has secured an area development agreement for the Northern Colorado market and has plans for seven stores over the next eight years.
Mike Payne, who is a Planet Sub veteran, relocated his family from Kansas City and is looking forward to taking on the challenge of developing the Denver market. Planet Sub opened on December 13, 2013 at 1617 California Street in Downtown Denver, Colorado, 80202.
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