Industry News | August 6, 2013
Plink on Pace to Motivate $100 Million in Sales
Plink, an online-to-offline rewards program, announced it’s on pace to motivate $100 million in offline sales over the next 12 months for national restaurants and retail brand partners.
“Plink members love to Plink! This growth and our projections over the next year is further proof that Plink is truly changing consumer behavior,” says Peter Vogel, co-founder and CEO of Plink. “Our members are speaking up, loudly, and voting with their wallets.”
Plink has been experiencing rapid growth in 2013 driving offline sales for national brand partners, including 7-Eleven, Burger King, Dollar General, Foot Locker, Gap, Old Navy, Outback Steakhouse, Regal Cinemas, and Sears, among an array of others. This month alone, Plink expects to drive nearly $5 million in offline sales.
Since raising $3 million in a Series A round from Grotech Ventures a year ago, Plink’s membership base has grown tenfold. In addition, more than 10 new advertisers have joined Plink’s online-to-offline rewards program this year enabling Plink members to earn rewards at more than 75,000 locations nationwide.
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