Industry News | May 23, 2013

Pointsmith Nabs Whataburger's Vendor Award

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Whataburger, a family owned and operated quick-serve restaurant chain, has selected Pointsmith, a national in-store marketing management company, as the winner of its biennial vendor “Make it Happen” Award.

The awards ceremony was part of Whataburger’s 2013 Family Convention held April 19 to 24 in Dallas, which recognizes operators and suppliers who demonstrate innovative leadership in advancing Whataburger’s growth and success. Pointsmith was selected for the award based on 30 years of continued hands-on management of Whataburger’s in-store marketing programs that support the restaurant’s network of more than 740 restaurant locations. Pointsmith provides a variety of marketing services including the print production of all point-of-purchase materials, store-profile database management, e-commerce technology solutions, fulfillment, inventory storage, and strategic planning.

“We feel honored to have been selected for this award from such a great company,” says Shelby Clay, Pointsmith’s account executive to the Whataburger account. “Since 1983, we’ve enjoyed partnering as an extended marketing team member and are proud to have played a role in Whataburger’s steady revenue and location growth. We look forward to building on these collaborative successes for years to come.”

During the early 1980s and 1990s, Pointsmith primarily provided printing services for Whataburger’s in-store point-of-purchase materials and menuboards. By 2002, these services had expanded to include order fulfillment, inventory storage, and store-profile development and management. In 2003 Pointsmith launched an internal e-commerce portal to help facilitate the ordering of point-of-purchase signage and other merchandise by Whataburger store employees and franchisees. In 2012, Pointsmith was instrumental in helping produce the new menuboard configuration and price sheet layouts in time for Whataburger’s nationwide Menu Grand Re-Opening.

“Pointsmith is a trusted business partner who takes pride in the consistency and quality of services they provide to us,” says Rich Scheffler, Whataburger’s vice president of marketing and innovation. “Although we are one of several clients, they have always made us feel like we are their only client.”