Industry News | April 29, 2014

Pokémon Happy Meals Coming Soon to McDonald's

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Pokémon XY Happy Meals will arrive in participating McDonald’s restaurants across the U.S. beginning May 23, 2014, kicking off the latest Happy Meal promotion between one of the world’s most popular entertainment franchises and a leading foodservice provider. The Pokémon Company International continues its McDonald’s Pokémon XY Happy Meal promotion in other major markets later in 2014.

Pokémon fans visiting US McDonald’s locations between May 23 and June 12 can purchase a Happy Meal featuring one of 12 Pokémon Trading Card Game cards. The Happy Meal will also include one of 12 Pokémon battle launcher toys, each featuring either a classic Pokémon like Pikachu or Mewtwo, or a Pokémon first discovered in the blockbuster Pokémon X and Pokémon Y video games, like Chespin, Fennekin, Froakie, Xerneas, or Yveltal.

The Pokémon XY Happy Meal promotion will be supported by McDonald’s through a fully integrated marketing campaign that includes television advertising, in-store POP, and online activities at HappyMeal.com. Fans who purchase a Pokémon XY Happy Meal can also unlock games and content via McPlay Power in the McPlay app for iOS and Android devices.

Pokémon features a wide array of offerings including video games, the Pokémon Trading Card Game, animation, and various licensed products, making it a diverse entertainment franchises. Pokémon X and Pokémon Y became the fastest-selling video games for the Nintendo 3DS system, selling nearly 12 million copies worldwide since their October 2013 global launch and adding to the more than 245 million Pokémon video games sold to date. With more than 20 billion Pokémon TCG cards shipped globally and nearly 800 episodes currently in its animation library, Pokémon is a long-standing hit around the world. 

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.