Industry News | July 13, 2000

Pokemon Encore At Burger King(R) Restaurants Nationwide

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Pokemon is powering its way back to Burger King® restaurants nationwide beginning July 17, 2000, with 24 unique collectible trading cards that feature 3-D Pokemon characters bursting from the center of the card. The six-week promotion will premiere in restaurants just days before the new Warner Bros. Pictures release, Kids' WB! Presents "Pokemon The Movie 2000," the latest animated adventure from Nintendo's Pokemon universe, opens in theaters. The promotion builds on the ongoing popularity of Pokemon trainer Ash Ketchum and the appealing array of Pokemon characters.

"Pokemon The Movie 2000" is a sequel to last fall's hit movie and is an exciting adventure that introduces six new Pokemon , including Lugia, guardian of the legend, to moviegoers. Young Ash sets out to prove that one person can make a difference when he embarks on the greatest Pokemon adventure yet—saving the world. This challenge will take all Ash's courage and strength and the collaboration of Lugia, who helps the young hero restore balance on Earth. The movie pays tribute to a compelling universal theme—"the power of one."

Burger King® restaurants will offer one of 24 unique Pokemon 2000 Power Cards, based on the movie's characters, with each Burger King Big Kids Meal and Kids Meal purchase at participating restaurants, or while supplies last. These collectible cards fit into a molded activator base that represents the element type of each individual Pokemon , and perform one or more special power actions such as lighting up, talking, squirting, glowing in the dark, or moving one or more parts of the character. To reveal the Power Card's action, simply press the button on the card or push the card down into the base.

The promotion will be supported with kid-targeted national advertising and in-store merchandising. Additionally, Burger King Corporation's website, www.burgerking.com, will feature a Pokemon The Movie 2000 micro-site including a main page themed to the Pokemon Power Card premiums. A Master Pokemon Collector's site, as well as a movie trailer page featuring streaming media, will also be included on the site.