Industry News | May 13, 2008
Pollo Campero Opens Wal-Mart Location
"Pollo Campero's unique offering of grilled and famous fried chicken creates a wonderful opportunity for Wal-Mart customers to experience the great taste and excitement of the world¹s largest Latin chicken restaurant chain," says John Murphy, Wal-Mart regional vice president, North/Northeast Texas. "We were attracted to Pollo Campero because of its unique, broad appeal to all our customers, providing a perfect complement to the Wal-Mart shopping experience. I'm impressed with the advanced technology behind their food preparation and the highly trained team that will serve our customers--great concepts great food!"
The new Pollo Campero restaurant is located inside the Wal-Mart Supercenter at 2501 Lakeview Parkway in Rowlett, Texas. Pollo Campero's goal is to open 20 more restaurants inside Wal-Mart stores in the U.S. by the end of 2009.
The restaurant is a corporate store owned by Campero USA Corp., the U.S. division of Pollo Campero. A grand opening celebration for the new restaurant will be held May 15.
"Pollo Campero¹s presence in the store demonstrates Wal-Mart's sensitivity to its customers and underscores their commitment to enhance Latin American customers' experiences while bringing diversity to others," says Robert Denegri, president and chief operations officer of Campero USA. Corp., which is headquartered in Dallas. "Pollo Campero¹s 35 years of quality customer service and its more recent and aggressive expansion plans in the U.S. will help grow our relationship with Wal-Mart."
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