Industry News | February 27, 2014

Pollo Campero Refreshes Brand Platform, Design

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Pollo Campero introduced its new global brand platform and modern restaurant design debuting in Guatemala and El Salvador with plans for remodels and new openings across the U.S. and around the world.

Staying true to its roots in Guatemala, Pollo Campero’s refreshed image and restaurant design features modern updates that incorporate a vibrant orange and green color palette coupled with a sleek interior design, capturing the essence of the authentic Latin Campero experience. To complement the brand’s new design, guests can enjoy the same Latin flavors and ingredients found at Campero since the first restaurant opened in Guatemala more than 43 years ago.

“Whether in Guatemala, El Salvador, or here in the U.S., we are the true Campero, a worldwide brand focusing on our proud Latin American heritage, growing with one unified voice. We are excited about continuing our growth under this new global platform as we expand our brand in the U.S. and internationally,” says Tim Pulido, president and CEO of Pollo Campero International. “With the successful debut of a fresh new look for Campero in Guatemala and El Salvador, we are looking forward to bringing the same excitement and momentum to our fans across the United States and rolling out to our franchise family in a strategic manner.”

The chicken chain, known for its Latin-style fried and grilled chicken, is embraced by more than 85 million people worldwide every year and growing. In the U.S., Pollo Campero has increased same-store sales by 15 percent over the last two years.

With the company’s new global direction, several of the brand’s top U.S. markets will start to see changes this year. Washington, D.C., and Houston will all see existing restaurants remodeled while the corporation will ramp up development with new stores in New York, Washington, D.C., and Houston.

“These are markets where we are known and loved and we are excited about our growth in these communities as well as other places throughout the U.S. where we intend to develop our new brand. Under this new global direction and with at least six new restaurants opening in 2014, we expect to better serve our existing fans and introduce new customers to our famous Latin flavors,” Pulido says.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.