Industry News | January 17, 2013
Pollo Tropical Beefs Up the Menu
Pollo Tropical is introducing beef to its menu for a limited time. With a savory recipe nearly a year in the making, the new offering includes tender beef sauteed with fresh onions and peppers, simmered in a sweet and slightly spicy sauce.
"We created this product for the customer who is looking to mix it up a little," says Jeff Webb, vice president of research and development for Pollo Tropical. "We are always looking for new ideas and this seemed the perfect way to add a little zest to our winter menu."
The new beef is available in the brand's famous Create Your Own TropiChop, where customers select from an assortment of rice, beans, lettuce, and a variety of toppings before completing their masterpiece with one of many fresh sauces.
The new beef is also available in a wrap, complemented with melted Monterey Jack and Cheddar cheeses and served with a side and drink.
"We are very excited about our new beef offerings," says Sandi Molina, director of marketing. "For our TropiChop customers, it provides a whole new opportunity to enjoy our brand, and for those on the go, the new wrap provides a stick-to-your-ribs meal that is sure to please."
The new beef menu items will be available for a limited time only at all company-owned Pollo Tropical restaurants.
Food & Beverage