Industry News | February 10, 2003
Popeyes Adds Spicy Chicken Strips to Menu
"We always want to provide our customers with flavor options at Popeyes," says Joe Scafido, Popeyes chief menu and marketing Officer. "We know our customers love our chicken breast strips as displayed by the significant increase of pounds of strips shipped to our distributors in just the first five weeks of the year. We are again giving customers what they want by adding the spicy strips permanently to the menu. Now they can experience the same spicy flavor in our chicken strips as they've enjoyed for years in our bone-in chicken."
Four years ago, Popeyes introduced mild chicken strips to its everyday menu. Its boneless chicken category sales have more than tripled since that launch.
The new spicy chicken strips are "a notch higher on the spice meter" than the Classic Mild strips. For a limited time introductory offer, customers can purchase two strips (either mild or spicy) and a biscuit starting at $1.99. Chicken breast strips will also be sold as three-piece dinners and combo meals.
Food & Beverage
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