Industry News | June 1, 2012

Popeyes is Bring'n Back Rip'n Chick'n, Drop'n Gs

Popeyes Louisiana Kitchen, a division of AFC Enterprises, Inc. is bring'n back it's rip-roar'n delicious Rip'n Chick'n–juicy tenders cut into pull-apart strips that are easy to rip and dip!

Popeyes Rip'n Chick'n will be available May 28 through June 24 with Cajun fries, buttermilk biscuit and Ranch Sauce for dip'n just $3.99.

Popeyes Rip'n Chick'n is a whole chicken breast cut into tenders only partially, and left intact at the base for rip-able strips. It's marinated with a blend of cayenne, habanero, white and black peppers, and then is hand battered, breaded, and cooked up in Popeyes signature crispy batter. To cool it off, Rip'n Chick'n is served with a side of buttermilk Ranch Sauce for dip'n.

"Rip'n Chick'n is a unique and fun product, so we had a lot of fun coming up with a name," says Vice President of Marketing Hector Munoz. "Then we thought, much like we changed the ‘ing’ in the name to ‘'n,’ what if all the web sites we visited ‘Ripped the G's’ too? So, we ideated a plug-in that would do just that. We think customers will have just as much fun Rip'n their Chick'n as brows'n the headlines of their favorite websites."

Visit www.Popeyes.com/ripn to activate and start turn'n each "-ing" into an "'n." To celebrate the return of Rip'n Chick'n, consumers can start read'n rip'd up web copy by drag'n the Rip'n icon to their bookmarks bar, go'n to their favorite websites, and click'n the Rip'n Chick'n tab. The bookmarklet, developed by the restaurant's digital agency Campbell Mithun, turns everyday content into a surpris'n and entertain'n experience.

Consumers who use the app can share links to their rip'd up content via Facebook or Twitter. The Rip'n Chick'n landing page also features a number of rip'd headlines from across the Internet like:

  • "Mom pleads not guilty to allow'n daughter in tann'n booth"
  • "Giant cannibal shrimp invasion grow'n"
  • "Economic output: eas'n from prior quarter, but maintain'n sustainable pace"

 

Not only are we rip'n out the -ing's online, but we are also rip'n through five U.S. cities and literally dropping Gs ($1,000)! Popeyes will be drop'n $1,000 worth of Popeyes gift checks to one lucky Popeyes lover in five cities: Chicago, Washington, D.C., Houston, Los Angeles, and New Orleans. That's enough money for almost a gazillion pieces of chicken!

Check out Popeyes on Facebook and Twitter (@PopeyesChicken) for clues to find'n the briefcase full of Popeyes gift checks in your city.

"Popeyes Rip'n Chick'n is a great portion of our zesty boneless chicken with a kick that can be eaten alone, or shared with your favorite people," Munoz says. "We wanted to share the fun of this product with our fans online across the globe and on the ground in cities across America. We are drop'n the G's all over but most importantly in your local Popeyes!"