Industry News | April 9, 2001

Popeyes Celebrates Heritage-Designed Restaurant

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Popeyes Chicken & Biscuits, a division of AFC Enterprises, Inc. (Nasdaq: AFCE), is celebrating the opening of its newest Atlanta restaurant that showcases the company's new, dramatic Heritage design. The design is part of Popeyes' worldwide reimaging program for its 1,500 restaurants during the next five to six years.

Implementing the Heritage image is part of Popeyes' strategy to build upon its distinct New Orleans heritage and position the brand as a destination for Cajun-style food.

"We are committed to our Louisiana heritage and future," said Jon Luther, President, Popeyes Chicken & Biscuits. "With our Heritage image, we are capturing and embracing our Louisiana heritage that will help us serve guests authentic flavors, quality products and an enjoyable experience.''

The Popeyes restaurant located at 2767 Clairmont Road features sweeping new design elements and new kitchen equipment. The building exterior has been designed in a manner consistent with the architecture found in the historic French Quarter of New Orleans, Popeyes Chicken & Biscuits' birthplace. The drive-thru overhang has been transformed into a balcony, while the exterior of the building features gooseneck lighting and New Orleans-themed murals. Inside, the walls showcase more of the murals to provide customers with a sense of the unique New Orleans culture. Customers are also treated to the sounds of New Orleans Jazz and Cajun-style music.

Popeyes currently has 77 restaurants in operation worldwide with the Heritage design. The Clairmont Road restaurant is the first metro-Atlanta Popeyes location to be completely rebuilt with the new design and fitted with the newest improvements in kitchen equipment and technology. Two other Atlanta restaurants were recently renovated to the design as well. All remaining Popeyes restaurants in Atlanta will be changed to the new design within three years. Popeyes has almost 60 restaurants in the Atlanta area.

Popeyes anticipates having 130 restaurants with the Heritage design in operation throughout the world by the end of the year.

"We are committed to investing in the communities we serve,'' Luther said. "Upgrading our restaurants to the Heritage image is one way that we can help improve the communities.''