Industry News | March 19, 2010

Popeyes Coupons Help Raise $362,000 for MDA

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As they have in previous years, Popeyes outlets participating in the Muscular Dystrophy Association’s (MDA) Appetite for a Cure Campaign have been selling coupon cards worth more than $30 for only $1.

Customers receive valuable discounts good for a free drink and discounts on future purchases while assisting the Muscular Dystrophy Association’s worldwide research and services programs. This year, the campaign raised $362,394, which is $84,000 more than last year.

Sailormen Inc./Popeyes and the MDA recognizes “champions” of its Appetite for a Cure campaign. Champions earn their designation by having sold $100 or more in Appetite for a Cure coupon cards.

“It’s fantastic to see so many individuals doing their part to help bring the community together while supporting MDA,” says South Florida MDA executive director Colleen Sparks.

“Congratulations to all the Popeyes Champions,” Sailormen Inc. president and COO Steve Wemple says. “Each has played an important part not only in helping people in the communities where we do business, but in helping MDA maintain its unparalleled delivery of support and services to people with muscle diseases.”