Industry News | October 16, 2011

Popeyes Dip’N Chick’n Scores Big with Fans Online

Recently, Popeyes launched its fourth limited-time offer of 2012—Popeyes new Dip’n Chick’n. Popeyes double dipped into fun with its “Dip’n for free Chick’n” sweepstakes to increase awareness for the product and bring the dipping experience online. To play, Popeyes fans move the new Blackened Ranch Dipping Sauce across the screen to catch the most Dip’n chicken pieces dunking into the sauce.

The sweepstakes has been extremely successful so far, with more than 4,000 registered users and 14,000 entries in the first week and a half. The grand prize winner will be selected at random for free chicken for a year. More than 100 fans will win one of five $5 Popeyes gift checks daily.

Amidst all this, Popeyes also reached 200,000 fans online. The number of fans added each day has nearly doubled compared to before the sweepstakes.