Industry News | June 28, 2011

Popeyes Fires Up in July

Popeyes Louisiana Kitchen is firing up taste buds with a patriotic favorite, Firecracker Shrimp, available June 27 through July 24. Guests can enjoy eight juicy Firecracker Shrimp, Cajun fries, a buttermilk biscui,t and new Firecracker Dipping Sauce for only $4.99.

Popeyes Firecracker Shrimp features butterfly shrimp marinated in a spicy cayenne pepper seasoning blend and breaded with New Orleans-inspired seasoning blends. Dip the shrimp in our new Firecracker Dipping Sauce, a blend of honey, Crystal Hot Sauce, Aleppo pepper flakes, and apple cider vinegar, for a sweet, tart, and spicy kick.

“While Popeyes spices up appetites year-round, it only makes sense that we bring back the heat during the most patriotic month of the year,” says Amy Alarcon, director of culinary innovation for Popeyes. “You can really see the ‘sparkle’ of the firecracker specks in the batter, and the ‘heat’ is offset by our new Firecracker Dipping Sauce—sweet at first bite, followed by a nice subtle heat that permeates the mouth.”

Guests can enjoy several Firecracker Shrimp meal options:

  • Firecracker Shrimp Traveler – Eight Firecracker Shrimp in a Traveler Box with Firecracker Dipping Sauce
  • Firecracker Shrimp Tackle Box – Eight Firecracker Shrimp, Firecracker Dipping Sauce, regular Cajun Fries, buttermilk biscuit
  • Firecracker Shrimp Tackle Box Combo – Eight Firecracker Shrimp, Firecracker Dipping Sauce, regular Cajun Fries, buttermilk biscuit, and a regular drink

Also this July, Popeyes will launch Flavoriety to quench guests’ thirst for more beverage flavor and variety starting with the new Big Easy Cooler, a refreshing blend of Minute Maid Lemonade and Fanta Strawberry. Guests can transform an ordinary beverage into Popeyes own Big Easy Cooler at the same destination they enjoy their favorite Louisiana-inspired eats.