Industry News | March 18, 2009

Popeyes Franchise Group Raises $277,317 for MDA

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Sailormen Inc. Popeyes Louisiana Kitchen staff raised $277,317 by selling “Appetite for a Cure” coupon cards which provide customers with discounts while simultaneously benefiting the worldwide research programs of the Muscular Dystrophy Association.

As they have in previous years, participating Popeyes restaurant locations sold coupon cards from February 2 to March 15 (valued at over $30) for just $1. Coupons can be used toward discounted future purchases and for free drinks.

Sailormen Inc. CEO Bob Berg, says coupon card sales offered multiple benefits. “During challenging economic times such as what we are living through currently, people really need any break we can offer, especially in relation to a necessity such as a meal,” he says. “That being said, we also know MDA, like many nonprofit organizations, is facing daunting challenges today to maintain its high level of services to the people who rely on them daily. We’re untiring in our determination to collaborate with the MDA and support these needs.”

Sailormen Inc. is the largest domestic franchisee of Popeyes Louisiana Kitchen restaurants, with 165 locations in seven states. The company has raised more than $1 million for MDA since 2002.

MDA President & CEO Jerry Weinberg says Sailormen Inc.’s support comes at a critical time. “After decades of research, potential treatments for some of our diseases are about to go into human clinical trials. This extremely expensive process needs all the impetus we can provide. Sailormen Inc.’s support at this time is directly contributing to saving lives.”

MDA is a voluntary health agency supporting programs of worldwide research, comprehensive services, advocacy, and far-reaching professional and public health education for muscular dystrophy and related diseases. The Association’s programs are funded almost entirely by individual private contributors.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.