Industry News | March 21, 2006

Popeyes Franchisee Raises Over $1 Million for MDA

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Sailormen, Inc., the largest domestic franchisee of Popeyes Chicken & Biscuits locations, has officially raised over $1 million for the Muscular Dystrophy Association in the past four years through the annual "Appetite for the Cure" coupon card promotion fundraiser and the annual Sailormen Golf Classic.

Just this past month, local stores raised the funds through the "Appetite" fundraising promotion, selling coupon cards that had a $20 value to customers, for a $1.00 donation to the MDA.

Store Manager Lorna Jackson in Sunrise, FL, claims, "My store goal was to raise $2,000 for the MDA, because $2,000 helps with the purchase of a wheelchair or leg braces for a child that has lost the ability to walk on their own. I am proud to say my store surpassed that goal, and it wouldn’t have been possible without the generous support of the community."

Steve Wemple, President and COO of Sailormen, Inc. had this to say, "Sailormen, Inc. values our relationship with the M.D.A. We are proud to be part of an ongoing commitment that gives us the opportunity to give back to our local communities."

Sailormen, Inc. set another record-breaking year with the "Appetite for the Cure" coupon card promotion with their total of $370,000, surpassing last year’s total by $30,000.

MDA is a non-profit health agency aimed at finding cures and treatments for neuromuscular diseases. The funds raised will benefit local families at the MDA funded clinics and support groups, and also help provide worldwide research, and fund local summer camps.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.