Industry News | October 25, 2011

Popeyes Gets Fishy With Return of Crawfish Festival

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Popeyes Louisiana Kitchen gets festive this fall with the return of its Louisiana-inspired Annual Crawfish Festival, going three years strong. To celebrate, Popeyes is cooking up a myriad of Crawfish offerings, including its Crawfish Tackle Box with Creamy Horseradish Sauce, Cajun Fries, and a biscuit for just $4.99. This tasty crustacean will only be available Oct. 24-Nov. 27.

“Fall is the time for festivals and heart-warming comfort foods,” says Dick Lynch, chief marketing officer. “Crawfish, a Louisiana-inspired delicacy, is the perfect way to kick off this festive season. Each year our festival is more successful and our fans just can’t get enough, so we are thrilled to bring it back for the third year in a row.”

For the festival, Popeyes offers Cajun- and Creole-inspired crawfish eats for every guest at participating locations.

  • Crawfish Tackle Box—piled high with Cajun Fries, biscuit, and Popeyes very own Creamy Horseradish Sauce. The Crawfish Tackle box is available as a meal or combo.
  • Crawfish Po’Boy—traditional favorite served on a warm baguette with lettuce, pickles, and Creamy Horseradish Sauce. Perfect for those who want a hearty meal with a Cajun twist.
  • Crawfish Traveler—served with Creamy Horseradish Sauce. Great addition to any family meal or for on the go snacking.
  • Crawfish Etouffee—traditional Louisiana “one pot” dish features seasoned rice smothered with a rich sauce of crawfish, veggies, and spices. Etouffee is sold alone as a 16 ounce Big Easy Bowl or as a regular side.
News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.