Industry News | January 28, 2009

Popeyes Has an Appetite for a Cure

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Sailormen Inc. Popeyes Louisiana Kitchen is offering customers “Appetite for a Cure” coupon cards that provide them with valuable discounts while assisting the worldwide research programs of the Muscular Dystrophy Association.

As they have in previous years, participating Popeyes outlets are selling coupon cards from February 2nd until March 15th worth $30 for only $1. Coupons are good for free drinks and discounts on future purchases.

Sailormen Inc. CEO Bob Berg, says coupon card sales offer a double benefit. “In tough economic times like these, the people in the communities where we do business need all the breaks they can get,” he says. “At the same time, we understand that MDA, like many nonprofits, is facing daunting challenges today to maintain its unparalleled delivery of services. We’re unwavering in our commitment to support both these needs.”

Sailormen Inc. is the largest domestic franchisee of Popeyes Louisiana Kitchen restaurants, with 165 locations in seven states. The company has raised more than $1 million for MDA since 2002.

MDA President & CEO Jerry Weinberg says Sailormen Inc.’s help comes at a critical time. “After decades of research, potential treatments for some of our diseases are about to go into human clinical trials. This extremely expensive process needs all the impetus we can provide. Sailormen Inc.’s help at this time is directly contributing to saving lives.”

MDA is a voluntary health agency supporting programs of worldwide research, comprehensive services, advocacy and far-reaching professional and public health education for muscular dystrophy and related diseases. The Association’s programs are funded almost entirely by individual private contributors.