Industry News | July 23, 2012
Popeyes Launches Refreshed Website
Popeyes Louisiana Kitchen, a division of AFC Enterprises, Inc., launches its redesigned company website today. The dramatic, “new look” site has notable improvements including enhanced navigation and organization, additional messaging capacity, and the identification of Popeyes strong social media presence.
Popeyes consumers, employees, and investors can now easily navigate directly to Popeyes.com for product, investor relations, franchising and loyalty program information, folding in content previously found on the AFCE.com, PopeyesFranchising.com, and BonafideKrewe.com sites.
Popeyes flavor, environment, and energy are deeply-rooted in its Louisiana heritage and its new website reflects those attributes. The homepage highlights eye-catching food photography announcing current products and promotions available in restaurants and New Orleans themed background images.
The new interactive menu also features new food images as well as enhanced functionality. A clean design and moving interchangeable images illustrate additional offerings from Popeyes such as its catering service, beverage platform, and loyalty program.
And, for those consumers fascinated by recommendations, the website features PopCulture, a social media portal sharing recent posts by brand zealots.
“Popeyes is excited to unveil this new website to our guests,” says Dick Lynch, chief global brand officer at Popeyes. “Over the past three years, Popeyes has undergone a comprehensive brand transformation that began with the modernization of our logo and the reimaging of our restaurants. The redesign of our website was the next logical step in the enhancement of our brand as a whole. Now, our online presence accurately reflects who we are as a brand today.”
The new Popeyes site was designed by Campbell Mithun, the Minneapolis-based advertising and marketing firm who was recently named Popeyes digital agency of record. The agency supports Popeyes with digital integration of key promotions, social-media efforts, mobile marketing and analytics/reporting.
Visit www.Popeyes.com today to get information on:
- The Company
- Investor Relations
- Franchise Opportunities
- Current Promotions
- Menu & Nutritional Information
- Restaurant Locations & Coupons
Food & Beverage
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