Industry News | August 28, 2014

Popeyes Raises the Bar with $5 Box Meal

Bookmark/Share this post with:
Email this story Email this story
Printer-friendly versionPrinter-friendly version

Read More About

Popeyes Louisiana Kitchen unveiled the $5 Bonafide Big Box, a full-sized meal that includes either two pieces of Popeyes Bonafide fried chicken or three Handcrafted Tenders, served with a choice of two signature sides and a buttermilk biscuit, available through September 21.

“The $5 Bonafide Big Box offers Popeyes lovers a Louisiana-inspired meal they will love and sets a new, higher standard for what it means to offer great value for $5,” says Hector Munoz, vice president of marketing for Popeyes. “While the other guys offer a sandwich or a junior meal for $5, at Popeyes we knew we could do better, and the $5 Bonafide Big Box proves that.

And through October 12, Popeyes guests have a chance to win one of three football getaways to a 2014 College Football Conference Championship game by trading up their combo beverage. Each promotional cup has a unique code that guests can use to text for a chance to win. Guests also have a unique opportunity to play a timed 60 second Instant Win Game for a chance to win instant prizes, including stadium bags and Popeyes gift certificates.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.