Industry News | January 2, 2014

Popeyes Rolls Out Bayou Buffalo Wicked Chicken

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Popeyes Louisiana Kitchen, a division of AFC Enterprises Inc., introduced its new Bayou Buffalo Wicked Chicken. Packing flavor on flavor from the inside out, Popeyes starts with the Louisiana-style buffalo marinade, then the thin strips are sauced and tossed in a Bayou Buffalo sauce. Bayou Buffalo Wicked Chicken is served with Popeyes’ new Bleu Cheese Dipping Sauce, regular fries, and a biscuit for $3.99 through January 26.

“Bayou Buffalo Wicked Chicken is the perfect way to get your buffalo fix while getting together to watch the game or on your own,” says Hector Munoz, vice president of marketing for Popeyes. “Our talented culinary team set out to do what we do best: create the boldest, most intensely flavorful buffalo-style chicken out there. And that’s what we did. With Bayou Buffalo Wicked Chicken, Popeyes has definitely out-buffaloed the buffalo wing.”

To share the news about this limited time offer, Popeyes unveiled a new tailgate party–themed television commercial featuring spokeswoman "Annie.”