Industry News | February 29, 2012
Popeyes Serves Butterfly Shrimp for Lenten Season
Popeyes Louisiana Kitchen, a division of AFC Enterprises, celebrates this Lenten season with the return of its Butterfly Shrimp, available for a limited time only February 20 through March 25.
Popeyes Butterfly Shrimp is slow-marinated in a unique blend of Louisiana seasonings, battered and fried up crispy. Served in Popeyes original Seafood Tackle Box, Popeyes Butterfly Shrimp features eight shrimp over a bed of Cajun Fries with a freshly-baked buttermilk biscuit for only $4.99.
“In a real Louisiana kitchen, you would be served a variety of seafood far beyond the typical fish sandwich,” says Chief Global Brand Officer Dick Lynch.
“At Popeyes you can find real, quality seafood with real Louisiana-inspired flavor unlike any other QSR brand. The Butterfly Shrimp Tackle Box is a complete and satisfying meal that swims against the tide and it is back for a limited time only.”
And, when guests purchase the Butterfly Shrimp Tackle Box or any combo with a 32oz or 44oz beverage, they will receive the Fanta Peel-and-Win cup with a promotional game piece.
Prizes include one grand prize VIP trip to New Orleans in celebration of Popeyes 40th Anniversary, a home theater systems, free Popeyes for a year and Popeyes-branded T-shirts. Instant Win pieces include a free regular beverage, Loaded Chicken Wrap, Signature Side item, Pie, a Buttermilk Biscuit or a free gallon of your favorite non-carbonated beverage. The Fanta Peel-and-Win promotion will run through May 13.
For Fanta Peel-and-Win official rules, see participating Popeyes restaurants.
Founded in 1972 in New Orleans, Popeyes has 2,034 operating restaurants in the United States, Guam, Puerto Rico, the Cayman Islands and 26 foreign countries. For more information, visit the Popeyes Louisiana Kitchen Web site at www.popeyes.com.
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