Industry News | December 2, 2010
Popeyes Sides with Coke, Dr Pepper for Beverage Offerings
Popeyes announced multiyear agreements with two powerful marketing partners—The Coca-Cola Company and Dr Pepper Snapple Group—to implement a beverage strategy that is designed to be exciting for guests and more profitable for the restaurants.
“Popeyes has been working for quite some time on a common beverage strategy that will deliver results for our system,” says Cheryl Bachelder, president and chief executive officer of Popeyes and AFC Enterprises Inc. “The successful launch of Popeyes Cane Sweeeet Iced Tea this year demonstrated the power of a system-wide approach to beverage sales. Today we are putting in place a unified strategy for fountain beverages that we expect will provide great beverage brands to our guests and strong results to the operators of our 1,500-plus restaurants nationwide.”
The announcement follows a thorough selection process conducted by a joint committee of franchise and corporate representatives. The committee reviewed proposals from all of the major beverage companies to identify the best options for the Popeyes system.
“The new beverage strategy and the selection of Coca-Cola and Dr Pepper are a win/win/win for everyone—a win for our brand, a win for the franchisees, and most importantly, a win for our guests,” says Popeyes franchisee Joe Haberkorn, chair of the joint beverage committee. “Working through this selection process as a team shows the power of what can be accomplished when our franchisor and franchisees work together with integrity and a shared commitment to the franchisees that will benefit from these partnerships.”
Food & Beverage
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