Industry News | August 29, 2014

Popeyes Sponsors Inaugural Bahamas Bowl

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Popeyes Louisiana Kitchen announced its title sponsorship of one of college football’s newest bowl games, the Bahamas Bowl. The Popeyes Bahamas Bowl will be played December 24, 2014, in Nassau, Bahamas inside Thomas A. Robinson National Stadium. The game will feature teams from Conference USA and the Mid-American Conference, and will be televised live on ESPN.

“Popeyes is honored to partner with the Bahamas Bowl to bring this historic bowl game to college football fans everywhere,” says Hector Munoz, vice president of marketing for Popeyes. “Like college football, Popeyes enjoys a rich tradition and passionate fans, and we look forward to a great game and a lot of fun in the Bahamas.”

This historic announcement marks the first time Popeyes has sponsored a college football bowl game and is the latest example of the brand’s increasing international reach. Over the past 40 years, Popeyes has brought its authentic, Louisiana flavors to 27 countries, and currently has more than 2,200 operating restaurants in its system.

“Popeyes has always been the best way to enjoy a college football game, so the opportunity to bring together Popeyes and college football in a tropical paradise like the Bahamas was an opportunity we did not want to miss,” Munoz says.

“We are very excited to partner with Popeyes as our inaugural title sponsor,” says Lea Miller, executive director of the Popeyes Bahamas Bowl. “We appreciate the tremendous support of Popeyes for the Bahamas Bowl, and we look forward to a great event in the Bahamas.”

The 2014 Popeyes Bahamas Bowl will be the first bowl game played outside the U.S. since the 2010 International Bowl in Toronto, and is the first NCAA Football Bowl Subdivision (FBS) bowl game outside of either the U.S. or Canada between two U.S. teams since 1937.

Popeyes joins the Bahamas Ministry of Tourism and the Atlantis Paradise Island in presenting the inaugural Popeyes Bahamas Bowl.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.