Industry News | June 27, 2011

Popeyes Strips Down

Popeyes Louisiana Kitchen, a division of AFCEnterprises, announced the launch of its Louisiana Leaux (pronounced “low”) program of better-for-you menu alternatives with a dancing-in-the-streets celebration held in the French Quarter of Popeyes’ heritage home, New Orleans.

The new program sees the return of Popeyes’ Naked Chicken Tenders to the menu, as well as the addition of two new lower calorie side items—green beans and apple sauce.

The Louisiana Leaux program delivers the quality and flavor Popeyes’ guests expect, while significantly reducing fat, calorie, and sodium content, in comparison with other menu items. It also introduces the new Get Up & Geaux (pronounced “go”) Kids Meal to offer better-for-you eating options for children and their parents.

“We know how much people love Popeyes’ authentic, Louisiana recipe-inspired menu,” says Cheryl Bachelder, president and CEO for Popeyes Louisiana Kitchen. “As part of living a healthier lifestyle, we wanted to provide options for our guests that allow them the opportunity to eat at Popeyes even more often by offering flavorful, better-for-you alternatives.”

Popeyes is celebrating the launch of its Louisiana Leaux – Get up & Geaux! program in The French Quarter. To promote healthy eating and movement through dance, Popeyes-lovers will participate in a flash mob coordinated dance down Bourbon Street, march along with second line bands, and celebrate New Orleans-style.

“We turned Times Square orange last year to announce Popeyes Beat KFC in a national test taste, so it’s only appropriate we launch and celebrate Louisiana Leaux in our birthplace, dance in the streets of the French Quarter, and turn it orange,” Bachelder says.

The new Louisiana Leaux menu features:

  • Naked Chicken Wrap: A cheese tortilla wrap topped with a Naked Tender, lettuce, and pickles.
  • Naked BBQ Chicken PoBoy: A toasted Po Boy baguette featuring two Naked Tenders and topped with BBQ sauce, lettuce, and pickles.
  • Naked Tenders Meal: Three seasoned Naked Tenders served with green beans and a toasted baguette roll.
  • “Get Up & Geaux” Kids Meal: Two Naked Tenders served with apple sauce, toasted baguette roll, and zero calorie drink

All restaurants will be equipped with Louisiana Leaux brochures that provide nutritional information as well as additional meal options so guests can enjoy other flavorful favorites on the Popeyes menu while maintaining a balanced lifestyle.